Creating an Online Program During “These Times”

JODY JELAS | May 28, 2020
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Learn creating an online program During “These Times”. In the face of global challenges, it’s easy to feel overwhelmed by the negative news and the hardships many are experiencing. However, there has never been a better time to launch an online program or offer. This might seem counterintuitive, but history and current trends reveal that crises often present unique opportunities for growth and innovation.

 

The Unprecedented Opportunities of Today

Despite what’s happening in the world, opportunities are more abundant now than ever before. The way people absorb content, learn, and grow has undergone a radical transformation. The shift towards digital learning and online engagement has opened doors for those ready to step up and offer valuable solutions.

 

A Historical Perspective: Wealth Creation in Recessions

You may have heard that more millionaires are made during recessions than at any other time. This is not just a saying; it’s a pattern observed throughout history. During economic downturns, certain needs and voids become glaringly obvious, presenting clear opportunities for those willing to take action. By identifying and addressing these needs, entrepreneurs can create substantial value and achieve significant success.

 

Embracing the Dual Reality Online Program

It’s important to acknowledge that these are indeed challenging times. Many people are suffering, and it’s a difficult period for countless individuals and families. However, amid the hardship, there exists a parallel opportunity for positive impact. By launching an online program, you can provide much-needed support and resources to those who need it most.

 

Why Now is the Time to Launch Your Online Program

Adapting to New Learning and Engagement Methods

The way people learn and engage with content has changed dramatically. Traditional methods are giving way to more flexible, accessible online formats. This shift creates a fertile ground for innovative online programs that cater to the current needs and preferences of learners.

 

Filling the Voids

Every crisis reveals gaps that need to be filled. Whether it’s a lack of accessible education, mental health support, or professional development resources, these voids represent opportunities for impactful online programs. By stepping up to address these gaps, you not only create a valuable service but also position yourself as a leader in your field.

 

Types of Online Programs to Consider

1.One-on-One Coaching via Zoom

Personalized coaching sessions can be incredibly effective, providing tailored support and guidance. With tools like Zoom, you can connect with clients anywhere in the world, offering real-time assistance and building strong, trust-based relationships.

2. Audio Programs

Audio content is gaining popularity due to its convenience and flexibility. Whether it’s a podcast series, guided meditation, or educational lectures, audio programs allow people to learn and grow on the go.

3.Membership Sites

Recurring membership programs can create a steady revenue stream while offering continuous value to members. These can include exclusive content, community support, and regular updates, fostering a sense of belonging and ongoing engagement.

 

Steps to Launch Your Online Program

  1. Identify Your Niche

Focus on a specific area where you can provide significant value. Whether it’s health and wellness, professional development, or personal growth, choose a niche that aligns with your expertise and passion.

  1. Develop High-Quality Content

Content is king in the online world. Ensure that your program offers valuable, actionable insights that can truly help your audience. Invest time in creating comprehensive, engaging content that stands out.

  1. Utilize the Right Tools

Platforms like Kartra can simplify the process of launching and managing your online program. From creating sales funnels to managing memberships, these all-in-one tools streamline your operations, allowing you to focus on delivering value.

  1. Promote Your Program

Effective marketing is crucial for the success of your online program. Leverage social media, email marketing, and collaborations to reach your target audience. Highlight the unique benefits and results your program offers.

  1. Engage and Support Your Audience

Building a community around your program can enhance its value and impact. Engage with your audience through live sessions, Q&A forums, and personalized support. Foster a supportive environment where members feel valued and heard.

 

Turning Adversity into Opportunity

Launching an online program during challenging times is not just about seizing a business opportunity; it’s about making a positive impact when it’s needed most. By providing valuable resources and support, you can help others navigate their challenges while building a successful venture.

The current climate, despite its difficulties, is ripe with potential. Embrace this dual reality, step up to the opportunities before you, and create an online program that makes a difference. With the right approach and tools, you can turn adversity into a thriving venture that benefits both you and your audience.

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Jody Jelas

Jody Jelas, the CEO of Phunnel Builders, has been in the online strategy industry for 25+ years, helping clients make millions online. She’s a best-selling author of LadyBalls and has travelled the world speaking on stage about business strategy and creative marketing ideas online. She has built a team of funnel experts who understand high-converting strategies and are waiting to take your funnel project and fast-track it to success.
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