Welcome to the Phunnel Podcast with Jody Jelas! Buckle up for a thrilling journey as we unveil the 5 Components of High Converting Funnels that stand strong no matter how technology evolves. These pillars are timeless strategies that ensure your funnel operates like a well-oiled machine, driving conversions and maximizing profits.
Episode Highlights:
- The Delivery Jam
- Dive into Their Psychology
- Funnels: Simplicity and Mastery
- Traffic: Lifeblood of Your Funnel
- Metrics: Your True North
The Delivery Jam: Aligning Your Style with Success
Your unique style sets the tone for success. Crafting your business around your lifestyle and sharing your genius in a way that resonates with your audience is crucial. Are you a performer at heart, or a visual storyteller? Tailor your delivery to match your audience’s preferences and ignite action.
Example: I have a friend who thrives on stage. She feels in her element performing in front of a live audience. For her, creating an online course meant recording her sessions on stage, staying in her flow, and delivering her content in the most natural way possible. On the other hand, I prefer delivering content via video, where I can control the environment and speak directly to the camera. Your delivery method should feel natural and energize you rather than drain you.
Action Tip: Determine your delivery jam by identifying how you best express your ideas and knowledge. Whether it’s through writing, videos, live performances, or another medium, choose what aligns with your strengths and stick to it.
Dive into Their Psychology: Understanding Your Audience
Understanding your audience’s psychology is paramount. Get inside their heads and understand their decision-making process. Craft your funnel to lead them from pain to pleasure, trigger emotions, and make your offer an irresistible no-brainer.
Example: If your audience consists of busy parents, they might prefer consuming content through audio while driving or through short, digestible video clips. Knowing this, you can tailor your content delivery to fit their lifestyle, making it easier for them to engage with your material.
Action Tip: Develop a detailed avatar of your ideal customer. Understand their pain points, desires, and decision-making processes. Use this knowledge to craft your messaging and offers in a way that resonates deeply with them.
High Converting Funnels: Simplicity and Mastery
Less is more when it comes to high converting funnels. Mastering two carefully crafted funnels ensures they flow seamlessly like a well-oiled machine. Metrics are your compass on this journey of continuous improvement.
Example: Instead of creating multiple funnels simultaneously, focus on perfecting one or two funnels. Test and optimize them until they perform at their best. Once these funnels are running smoothly, consider expanding to additional funnels.
Action Tip: Start with a simple lead magnet funnel and a sales funnel. Focus on driving traffic, measuring performance, and making iterative improvements. Keep things simple and scalable.
Traffic: Lifeblood of Your Funnel
Funnel success demands eyeballs! Explore Google, Facebook, or even TikTok ads to flood your masterpiece with eager eyes. Focus on conquering one or two social media platforms and consider referrals and joint ventures for added impact.
Example: If you’re new to paid advertising, start with Facebook ads to drive traffic to your funnel. As you gain more experience and data, you can expand to other platforms like Google Ads or TikTok.
Action Tip: Identify the best platforms to reach your target audience. Invest in learning and mastering these platforms to drive quality traffic to your funnels. Additionally, build relationships with other businesses for joint ventures and referral partnerships.
Metrics: Your True North
Imagine your funnel as a slot machine—tracking metrics is the key to unlocking continuous success. These numbers are your treasure map to untapped riches.
Example: Track metrics such as conversion rates, click-through rates, and average order value. Use this data to identify bottlenecks and opportunities for improvement. Regularly reviewing these metrics helps you make informed decisions and optimize your funnel performance.
Action Tip: Set up a comprehensive tracking system for your funnel metrics. Use tools like Google Analytics, Facebook Pixel, and CRM software to gather and analyze data. Make data-driven decisions to continually improve your funnel’s effectiveness.
Practical Application: Building Your High Converting Funnel
Let’s put these pillars into practice with a real-world example. Suppose you are an expert in digital marketing and want to create a high-converting funnel for your course on social media strategies for small businesses.
Step 1: The Delivery Jam
Choose video as your primary content delivery method, as it aligns with your strength in visual storytelling.
Step 2: Dive into Their Psychology
Develop an avatar for busy small business owners who need efficient and practical marketing strategies. Tailor your messaging to address their pain points and aspirations.
Step 3: Simplicity and Mastery
Start with a lead magnet funnel offering a free eBook on social media tips. Follow up with a sales funnel promoting your comprehensive course.
Step 4: Traffic
Use Facebook ads to drive traffic to your lead magnet funnel. Leverage your email list and social media channels for additional traffic sources.
Step 5: Metrics
Track key metrics such as email opt-in rates, webinar attendance rates, and course purchase conversion rates. Use this data to optimize each stage of your funnel.
Mastering the Art of High Converting Funnels
The five pillars of high converting funnels—Delivery Jam, Audience Psychology, Simplicity and Mastery, Traffic, and Metrics—are timeless strategies that can transform your funnel performance. By understanding and implementing these principles, you can create funnels that not only attract and engage your audience but also drive consistent and significant conversions.
Remember, the foundation of a successful funnel lies in aligning your delivery with your strengths, deeply understanding your audience, keeping your funnels simple yet effective, driving targeted traffic, and constantly monitoring and optimizing your metrics. These pillars have stood the test of time and continue to be relevant in today’s ever-evolving digital landscape.
