How To Build An Audience
Learn how to build an audience from scratch can seem daunting, especially when you don’t have an offer or freebies to entice people. However, video content is a powerful tool that can help you grow your audience organically. Here’s how you can leverage video to build a strong, engaged following even if you’re starting with zero followers.
Why Video Works
Video content is one of the most engaging forms of media. It allows you to connect with your audience on a personal level, demonstrating your expertise, personality, and passion. Even if you don’t have an existing audience, uploading videos to platforms like Facebook can kickstart your growth. Here’s why:
- Personal Connection: Video lets people see and hear you, building a more personal connection.
- High Engagement: Videos tend to get more engagement than text or image posts.
- Better Reach: Platforms like Facebook prioritize video content, giving it more visibility.
Starting from Zero
If your Facebook page is brand new with no followers, you can still start building your audience with videos. Here’s how:
- Upload Consistently: Consistency is key. Even if you can only manage one video a week, make sure you post it at the same time each week. This builds a habit for your audience to expect and look forward to your content.
- Use Facebook Ads: Even with no audience, Facebook Ads can help you reach people who might be interested in your content. Here’s a step-by-step guide:
- Create Your Video Content: Focus on topics relevant to your niche. Make sure your videos are engaging and informative.
- Upload to Facebook: Post your videos on your Facebook page.
- Track Engagement: In your Facebook Ads account, you can track how much of your videos people are watching. Look for those who watch at least 10 seconds, or better yet, 25%, 50%, or even 75% of your videos.
- Retarget Engaged Viewers: Facebook Ads allows you to create custom audiences based on video engagement. This means you can retarget people who have watched a significant portion of your videos. These viewers are already interested in your content, making them more likely to engage with your future offers.
Creating Effective Video Content To Build An Audience
To maximize engagement, your videos should be:
- Informative: Provide value by sharing tips, insights, or tutorials related to your niche.
- Entertaining: Keep your audience entertained to hold their attention.
- Consistent: Upload regularly to build anticipation and reliability.
Building Towards Offers and Freebies To Build An Audience
As you build your audience through consistent video content, you’ll be laying the groundwork for future offers. When you do have a freebie or product to offer, your engaged audience will be more likely to respond positively. Here’s how to transition to offers:
- Create Relevant Offers: Based on the topics that get the most engagement, create offers that align with your audience’s interests.
- Use Retargeting Ads: Once you have an offer, use Facebook Ads to retarget viewers who have engaged with your videos. Create ads specifically for people who have watched more than 25% of your videos. These are your warm leads who are more likely to convert.
- Multiple Touch Points: Understand that it might take several interactions before a viewer takes action. They may need to watch a few videos before they feel ready to click through to your offer.
Consistency is Key
The golden rule for building an audience with video is consistency. Here’s how to stay consistent:
- Set a Schedule: Pick a day and time to upload your videos and stick to it.
- Plan Your Content: Have a content plan to ensure you always have something to share.
- Engage with Your Audience: Respond to comments and messages to build a community around your content.
Building an audience from scratch using video is entirely possible, even if you’re starting with no followers and no offers. By creating consistent, engaging video content and leveraging Facebook Ads to reach and retarget interested viewers, you can gradually build a loyal audience. Once you have that engaged following, introducing offers and freebies will be much more successful. Start today, be consistent, and watch your audience grow.
